ZHOU Ruiqi
TITLE：	Associate Professor
OFFICE TEL：	86-20-36207157
E-Mail：	198910329@mail.gdufs.edu.cn

Biography

Research Areas

Pragmatics; Business English teaching

Education

09/2004-11/2005    Coventry University, Business School, Coventry, UK.   MBA in International Business  

09/1999-06/2003    Guangdong University of Foreign Studies, Faculty of English Language and Culture,Guangzhou, China.   M.A. in Linguistics and Applied Linguistics  

09/1985-06/1989    Sun Yat-sen University, Department of English, Guangzhou, China. B.A. in English and American Literature  

Professional Experiences

Associate ProfessorDepartment of Business English in International Trade, School of English for International Business, Guangdong University of Foreign Studies.  

Teaching

Undergraduate:

Advanced English; International Trade Practice; Intercultural Communication in Business Context  

Publications

“International Trade Practice (English Version)” 3rd. with Wang Xiaoou and Yu Yuefang  University of International Business and Economics Pubishing House 2015  

International Trade Practice (Teacher’s reference book) 3rd. with Wang Xiaoou and Yu Yuefang  University of International Business and Economics Pubishing House 2015  

“An Empirical Study on Case-based Method in the Teaching of International Trade Practice in English” with Wang Xiaoou and Yu Yuefang Journal of Guangdong University of Foreign Studies (1) 2015  

“The Application of Case Method in the Teaching of International Trade Practice in English” China’s School Education. 2013

“The Impact of Reading Purposes on Text Processing Strategies”Journal on English Language Teaching (India) 2011  

“Empirical Study on Curriculum Design for Business English”Journal of Guangdong University of Foreign Studies  2009  

“Using SERVQUAL to Measure the Service Quality of Travel Agents in Guangzhou, South China”Journal of Services Research （India） 2009  

“English for Business Etiquette”  2nd Ed. Sun Yat-sen University Publish House 2009.

“An Evaluation of the English Immersion Approach in the Teaching of Finance in China” English Language Teaching (Canada) 2008

Conference Presentations  

11thChina Meeting of International Business English, Shangdong, China, October 2014  

Guangdong Meeting of Foreign Linguistics, Guangdong, October 2013
10th China Meeting of International Business English, Xian, China, October 2012  

Current Research

Case-based teaching and learning of International trade practice; English use in business environment