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Department of International Business

HAO Jia
2016-06-13 16:18     (Click: )

 

HAO Jia

DEPARTMENT

International Business

TITLE

Assistant Professor

OFFICE TEL

86-20-36209305

E-Mail

jessiehao@gdufs.edu.cn

Biography

Research Areas

Marketing, Branding, Consumer Behavior

Education

Ø2000 B.A. in Marketing Management, University of Gloucestershire, UK

Ø2002 M. A. in Strategic Marketing, University of Gloucestershire, UK

Ø2009 PhD.in Marketing & Consumer Behavior, Sun Yat-Sen University, China  

Professional Experiences

Ø2003 to present, Faculty of SEIB at Guang Dong University of Foreign Studies

Ø2003 to 2006, Lecturer of Marketing for ‘GDUFS-Uclan International Program’

Ø2005, InWent sponsored visiting scholar at FHW Berlin, Germany

Ø2006 to present, head of marketing teaching and research team, SEIB

Ø2008, visiting scholar at Carlson School of Management, UofM, USA

Ø2009 to present, special lecturer of marketing at MBA center of GDUFS

Teaching

Undergraduate:

Marketing Management, Principles of Marketing, International Marketing, Consumer Behavior, Marketing Research, Marketing Theories and Studies, Marketing Practice and Case Studies

Graduate:

Marketing Management, Consumer Behavior

Publications

ØHao, J. 2009. Culturally Suggestive Effects of Brand Name on Brand Perception, Attitude and Choice: A Consumer Cultural Psychology Perspective. Sun Yat-Sen University Guang Zhou

ØHao, J. 2009 A Review of Cross-subject, Cross-cultural Brand Naming Research in A Global Context Foreign Economics & Management 31(4): 51-57.

ØHao, J. 2010 Global or Local? – a Student-based Assessment of the Globalization Effects on Marketing Programs in China. Paper presented at the International Conference on Internationalization of Higher Education (INTHIED), Guang Zhou

ØHao, J., & Zhou, Y.-j. 2010. Dual Consumer Cultural Identities in Globalizing Markets and Their Impacts on Brand Name Positioning International Economics and Trade Research 26(9): 66-71.

ØHui Gao, Hao, J., Zhou, Y.-j., & Xu, J. J. 2010. "Foreign Name" or "Local Name"? - Research on Chinese Brands' Foreign Branding and Local Branding Journal of Business Economics 228(10 ): 61-68.

ØZhou, Y.-j., Hao, J., & Gao, H. 2010. Cultural Extension of Local Brand in the Globalized Market. Paper presented at the 2010 JMS Annual Conference of Chinese Marketing Bei Jing

ØZhou, Y.-j., Jiang, L.-x., & Hao, J. 2011. A Review of Propitious Consumption. Foreign Economics & Management, 33(3).

ØHao, J. 2013. Brand-added Value of E-business in the Age of Big Data China Marketing 472(2): 62-64.

ØSolomon, Lu, Yang, Hao (2014) Consumer Behavior: Buying, Having and Being, (10th Edition)(Chinese Edition) Pearson, Beijing

Current Research

Online Consumer Behavior, Brand Iconicity, Sacredness in Consumption

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