HAO Jia
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DEPARTMENT:
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International Business
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TITLE:
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Assistant Professor
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OFFICE TEL:
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86-20-36209305
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E-Mail:
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jessiehao@gdufs.edu.cn
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Biography
Research Areas
Marketing, Branding, Consumer Behavior
Education
Ø2000 B.A. in Marketing Management, University of Gloucestershire, UK
Ø2002 M. A. in Strategic Marketing, University of Gloucestershire, UK
Ø2009 PhD.in Marketing & Consumer Behavior, Sun Yat-Sen University, China
Professional Experiences
Ø2003 to present, Faculty of SEIB at Guang Dong University of Foreign Studies
Ø2003 to 2006, Lecturer of Marketing for ‘GDUFS-Uclan International Program’
Ø2005, InWent sponsored visiting scholar at FHW Berlin, Germany
Ø2006 to present, head of marketing teaching and research team, SEIB
Ø2008, visiting scholar at Carlson School of Management, UofM, USA
Ø2009 to present, special lecturer of marketing at MBA center of GDUFS
Teaching
Undergraduate:
Marketing Management, Principles of Marketing, International Marketing, Consumer Behavior, Marketing Research, Marketing Theories and Studies, Marketing Practice and Case Studies
Graduate:
Marketing Management, Consumer Behavior
Publications
ØHao, J. 2009. Culturally Suggestive Effects of Brand Name on Brand Perception, Attitude and Choice: A Consumer Cultural Psychology Perspective. Sun Yat-Sen University Guang Zhou
ØHao, J. 2009 A Review of Cross-subject, Cross-cultural Brand Naming Research in A Global Context Foreign Economics & Management 31(4): 51-57.
ØHao, J. 2010 Global or Local? – a Student-based Assessment of the Globalization Effects on Marketing Programs in China. Paper presented at the International Conference on Internationalization of Higher Education (INTHIED), Guang Zhou
ØHao, J., & Zhou, Y.-j. 2010. Dual Consumer Cultural Identities in Globalizing Markets and Their Impacts on Brand Name Positioning International Economics and Trade Research 26(9): 66-71.
ØHui Gao, Hao, J., Zhou, Y.-j., & Xu, J. J. 2010. "Foreign Name" or "Local Name"? - Research on Chinese Brands' Foreign Branding and Local Branding Journal of Business Economics 228(10 ): 61-68.
ØZhou, Y.-j., Hao, J., & Gao, H. 2010. Cultural Extension of Local Brand in the Globalized Market. Paper presented at the 2010 JMS Annual Conference of Chinese Marketing Bei Jing
ØZhou, Y.-j., Jiang, L.-x., & Hao, J. 2011. A Review of Propitious Consumption. Foreign Economics & Management, 33(3).
ØHao, J. 2013. Brand-added Value of E-business in the Age of Big Data China Marketing 472(2): 62-64.
ØSolomon, Lu, Yang, Hao (2014) Consumer Behavior: Buying, Having and Being, (10th Edition)(Chinese Edition) Pearson, Beijing
Current Research
Online Consumer Behavior, Brand Iconicity, Sacredness in Consumption