WU Tong
TITLE：	Lecturer   of Marketing

 

Education

DPhil in Management, University of Oxford        

MSc in Management, HEC Paris

CEMS Master in International Management, The London School of Economics and Political Science

BA in English and French, Sun Yat-sen University         

 

Professional Experiences

2023-present, Lecturer of Marketing, Guangdong University of Foreign Studies

2017-2023, Assistant Professor of Marketing, Sun Yat-sen University

 

Teaching

Marketing Management, Consumer Behavior

 

Research Areas

Consumer-Technology Interactions, Advertising and Communication, Business Ethics

 

Publications

1.      Wu, Tong, Jonathan Reynolds, Bodo B. Schlegelmilch, Jintao Wu* (2024), “How CEOs can Increase Public Engagement via Microblogs: The Role of CEO Gender and Content Orientation,” British Journal of Management, forthcoming. (SSCI Q1, ABS4, Impact Factor 4.5)

2.      Yang, Bo, Xiangnan Wang, Tong Wu, Weihua Deng*(2023), “Reducing Farmers Poverty Vulnerability in China: The Role of Digital Financial Inclusion,” Review of Development Economics, 27, 1445-1480. (SSCI Q3, ABS2, Impact Factor 1.6)

3.      Wu, Tong, Jonathan Reynolds, Jintao Wu, Bodo B. Schlegelmilch (2022), “CEOs as corporate ambassadors: Deciphering leadership communication via Twitter,” Online Information Review, 46(4), 787-806. (SSCI Q2, ABS1, Impact Factor 3.1)

4.      Wu, Jintao, Tong Wu*, Hongbin Zhang, Bodo B. Schlegelmilch (2022), “To wait or not to wait: Effect of apologies and explanations on customer call abandonment,” The Service Industries Journal, forthcoming. (SSCI Q1, ABS2, Impact Factor 9.4)

5.      Saracevic, Selma, Bodo B. Schlegelmilch, Tong Wu* (2022), “How normative appeals influence pro-environmental behavior: The role of individualism and collectivism,” Journal of Cleaner Production, 344, 131086. (SCIE Q1, ABS2, Impact Factor 11.1)

6.      Hu, Shu, Ke Fu, Tong Wu* (2021), “The role of consumer behavior and power structures in coping with shoddy goods,” Transportation Research Part E: Logistics and Transportation Review, 155, 102482. (SSCI Q1, ABS3, Impact Factor 10.6)

7.      Wu, Jintao, Tong Wu*, Bodo B. Schlegelmilch (2020), “Seize the day: How online retailers should respond to positive reviews,” Journal of Interactive Marketing, 52, 52-60. (SSCI Q1, ABS3, Impact Factor 11.8)

 

* Corresponding author